About Us
About us
Laos is a small country in Southeast Asia.
People who love nature and live peacefully
Handcrafted cloth.
Hand-spun and hand-woven fabrics have slightly different textures,
Each one has its own expression .
The colors dyed from the village plants are gentle,
It's a color that gives off a sense of strength, as if it's been there for a long time.
For those who want to cherish the excitement of the unknown.
we,
We deliver clothes that will help you create that kind of everyday life.

concept
Live Life as a Journey.
Wear Your Story Woven in Lao Textiles
The people I meet on my travels, the scenery, the cityscape, the colors of nature.
Why does it look so beautiful?
It's probably because my mind is free and liberated.
And simply because it allows you to cherish the encounter with the unknown.
So that they will become your own treasures,
I hope you can feel a piece of that journey even in your everyday life.
The slight irregularities of the hand-spun yarn create a soft, expressive fabric .
When I look at such fabric and wear it,
I feel like I've become free too.
Because I want to see a new world.
Because I want to discover myself in a new world.
Today too, I live like I'm traveling.
Laos, located along the Mekong River in Southeast Asia, is a country where hand-spinning, natural dyeing, and hand-weaving are deeply rooted in daily life, resulting in beautiful fabrics.
Handmade fabric feels nice to the touch,
The color is also gentle and blends well with the skin.
When you wear fabric spun from natural materials,
The tension in my shoulders was released,
It makes me feel like I can be myself.
The charm of the wearer and user, the dignified strength of the core,
It brings out the individuality of the person.
The brand name siimee is
In Lao, sii (color) + mee (mother) = mother's color, the color of Mother Nature. In English, see + me = reflecting on oneself.
The story of Laotian tradition, the materials passed down from mothers and the colors of the makers,
Through stories born from inspirations the designers get from travel scenes,
In the journey of life,
Reexamining the changing self,
A moment when you can find your true self,
We will deliver it to you.

Our Philosophy
Creating a world where different "colors" resonate with each other.
Borders drawn between countries.
By placing that line between developed and developing countries,
It may even create conflict.
But within those lines, everyone has beautiful traditions and cultures.
It is because of our differences that these differences become our individual "colors,"
You will realize that the world is colorful.
We believe that the individuality and thoughts of each country, each ethnic group, and each individual person, are all expressed through "color."
I want to create beautiful lines that resonate and resonate beyond boundaries.
Laos is the starting point of our activities.
They are often referred to as "developing countries".
However, as I deepened my connection with the people of Laos,
"Developed countries" are not necessarily better or wealthier.
I realized that the only difference is the history and resources each country possesses.
In Laos, there are people who continue to take on challenges with ambition and goals.
Seeing their enthusiasm, the depth of their feelings, and their drive,
I felt a deep respect for him.
And it lives in the lives of Laos.
The attitude of being grateful for what is in front of you and living carefully is
It's a wonderful culture, and handicrafts are one of it.
Respecting the cultures of both Laos and Japan, and sometimes fusing them together,
Working together we can derive maximum value.
We aim to create such a world.


Our vision
1. We create products that respect the lives of both the maker and the user.
To protect the prosperity of the lives of the Laotian people who make these products,
We strive to create products that take into consideration nature, tradition, and peace of mind.
We deliver products that our customers can use comfortably in their daily lives.
2. To create a place where the dreams of the people of Laos can be shaped and the gemstones can shine.
To maximize the potential of the passion, skills, and materials that the people of Laos possess.
To be able to feel the joy of creation as a craftsman and strive to achieve uncompromising quality.
We create a place where our colleagues who create things together can be vibrant and shine.
3. Deliver the story of clothing and continue to create exciting "things."
Clothes have many different elements: comfort, design, and story.
Not only do we continue to pursue comfort and functionality,
With timeless designs and "clothes for living, like traveling,"
Our goal is to deliver clothes that allow you to feel the scenes and stories that are put into the clothes when you put them on.
Through these efforts, we create exciting daily lives.


Designer profile
Designer profile
Born in Tokyo.
After graduating from Rikkyo University's Faculty of Intercultural Communication,
She worked in trade-related jobs in Southeast Asia at a trading company.
After that, she was assigned to Laos as a member of the Japan Overseas Cooperation Volunteers.
We have carried out product development using traditional Laotian textiles.
During this experience, she became fascinated with the charm of handmade fabrics and the people and culture of Laos, and developed an interest in turning them into clothing. After returning to Japan, she wanted to manufacture apparel in Laos, so she studied fashion and design at Bunka Fashion College.
Production will begin in March 2023 with a local sewing team at an atelier in Laos.
During his university days, she traveled alone to Thailand as a backpacker, which led him to become fascinated with Southeast Asia, and she has continued to travel mainly there ever since. His designs reflect the feelings and scenes she experiences during his travels.
Past interviews and articles
- In May 2024, she was interviewed about his activities as part of the JICA Overseas Cooperation Volunteers' entrepreneurial support project "BLUE - My first step to change the world."
▶Video: Building a bridge between Laos and Japan through hand-woven fabric: Naho Umedani, CEO of siimee Co., Ltd.
▶Article: Building a bridge between Laos and Japan through hand-woven fabric
- In April 2023, she received the JICA Overseas Cooperation Volunteers Social Contribution Award and Entrepreneurship Award.
▶ The 1st JICA Overseas Cooperation Volunteers Returning to Society Award Ceremony was held
▶1st JICA Overseas Cooperation Volunteers Returning to Society Awards Award Report (Video)
・Interview video by JICA Tokyo, released in February 2022▶ [I'll tell you the reality of Laos] I gave up my stable job at a trading company to go abroad and launch an apparel brand